Privacy Policy

Last Updated: 2026

debtfreesouthwest.org.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, and contact information you voluntarily provide when subscribing, contacting us, or using Site features.
• Technical Data: IP address, browser type, operating system, device identifiers, and pages visited.
• Cookies and Similar Technologies: Persistent and session cookies, pixels, and web beacons that track your activity.
• Usage Data: Information about how you interact with the Site, including clicks, time spent on pages, and referral sources.

How We Use Information

We use the information we collect for the following purposes:

• Conducting analytics and understanding Site traffic patterns
• Affiliate tracking and commission attribution for casino and betting site referrals
• Improving Site functionality, content, and user experience
• Sending newsletters, marketing communications, and promotional materials (with your consent)
• Responding to your inquiries and customer service requests
• Preventing fraudulent activity and ensuring Site security
• Complying with legal obligations

Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your experience. We use the following types of cookies:

• Essential Cookies: Required for Site functionality and security.
• Analytics Cookies: Track Site performance and user behaviour through Google Analytics and similar services.
• Affiliate Tracking Cookies: Monitor referrals to casino and betting site partners for commission purposes.
• Marketing Cookies: Enable targeted advertising and remarketing campaigns.

You can control cookie preferences through your browser settings and opt out of non-essential cookies. However, disabling certain cookies may limit Site functionality. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Third-Party Links

Our Site contains links to casino websites, betting platforms, and other affiliate partners. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any external website before providing personal information or engaging in gambling activities.

Clicking on affiliate links may result in tracking for commission purposes. We recommend reading the privacy policies of linked sites to understand how they handle your data.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of personal data we hold about you.
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data (subject to legal obligations).
• Right to Restrict Processing: Request limitation of how your data is used.
• Right to Data Portability: Receive your data in a portable format.
• Right to Object: Opt out of marketing communications and certain processing activities.
• Right to Withdraw Consent: Withdraw consent for data processing at any time.

To exercise these rights, contact us using the details below.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Typically:

• Account and contact information is retained while your account is active.
• Marketing data is retained until you unsubscribe.
• Analytics and cookie data are retained for up to 26 months.
• Affiliate tracking data is retained in accordance with commission settlement requirements.

You may request deletion of your data at any time, subject to legal retention obligations.

Contact Us

If you have questions, concerns, or wish to exercise your privacy rights, please contact us:

Email: privacy@debtfreesouthwest.org.uk
Website: debtfreesouthwest.org.uk

We will respond to all data subject access requests and privacy inquiries within 30 days of receipt, in accordance with UK GDPR requirements.

This Privacy Policy is effective as of 2026 and may be updated periodically. We will notify you of material changes via email or prominent notice on the Site.